Ignite Payments Blog

9 Simple Ways to Increase Sales By Getting to Know Your Customer

The secret to more sales? It pays to get to know your customers. Who are your most profitable customers? What triggers a sale? Which factors inspire customer loyalty and repeat business? It’s actually much easier – and more affordable – to answer these questions than most merchants realize. And better customer data can improve your marketing efforts tremendously.

Topics: Small Business Clover Rewards

Best Practices for your Frozen Yogurt Shop Loyalty Program


With summer in full swing, froyo shops across the country are experiencing a wave of fruit-craving, soft-serve seeking, sweet-toothed customers. Along with the growth in the number of froyo-happy palates in recent years also comes a blitz of new frozen yogurt shops looking to reap some of those glorious summer revenues.

Topics: Clover Rewards

7 Benefits of Accepting Checks with Clover Check Acceptance

Checks are still a very popular way to pay for purchases. In fact, the Federal Reserve reports more than 17 billion check payments are paid annually with a total value of more than $26 trillion dollars. And despite newer payment options, a consumer brand awareness study from TeleCheck, A First Data Company, reported that many customers feel checks are a safer way to pay for large-ticket items. In fact, the average check amount is three times that of the average credit card swipe. That’s a pretty big incentive for merchants to accept checks.

Topics: Clover Check Acceptance

Populating your coffee shop after the A.M. rush

With just about two-thirds of Americans drinking at least one cup every day, coffee is the fuel that kick-starts our mornings. Fortunately for coffee shop owners, 34 percent of those cups were bought outside the home in 2016, an increase of 4 percent from the previous year.

Topics: Small Business

Clover Passes a Milestone: 500,000 Devices and Counting

Clover is becoming more popular with business all around the world. And it just hit a major milestone with more than 500,000 devices shipped since its' launch.

Topics: Clover Station

Top 7 Reasons to Offer Gift Cards

Almost all of today's leading retail and hospitality businesses operate a gift card program. Although success of such a program can never be guaranteed, most programs can help drive traffic to business' locations, increase sales, build brand awareness and promote purchases of higher-margin products.

With gift card spending increasing from $40 billion in 2003 to over $100 billion in 2014*, it's becoming increasingly important for small businesses to participate in this often overlooked revenue creating trend.

Topics: Gift Cards

How to Set Up Clover Cash Drawer

Your brand new Clover Station Bundle includes the Clover Station, Clover Receipt Printer, and a Clover Cash Drawer. We will explain in this post how to connect the Clover Cash Drawer to the Clover Station.

Your package will include these items:

Topics: Clover How To

First Data Launches Clover Online Store, An All-In-One eCommerce Solution

For many people, their first interaction with a company is a virtual connection. That first impression – typically in the form of a website – says a lot about a business and must convey professionalism, competence, and security. Small business owners understand the importance of an online presence, but the thought of building and maintaining a website can be daunting. That’s why First Data (NYSE: FDC), a global leader in commerce-enabling technology, is launching Clover Online Store, a comprehensive online solution that manages everything from website design to creating a virtual shopping cart, all while facilitating safe, secure transactions. Clover Online Store will be available beginning in May and will be offered free to business owners through the end of 2016. 

Topics: Clover Online

The 2015 Prepaid Consumer Insights Study by First Data

Every day, as consumers have less time on their hands to manage their personal and professional lives, their demand for almost instanteneous engagement from their favorite brands is greater than ever.

This year Consumer Insights Study from First Data not only shows how vital a robust prepaid gift card program is to retailers' broad marketing strategy, but also illustrates just how firmly mobile wallets and the popularity of online shopping have been embraced by consumers and their desire for faster and more personalized shopping experience.

Topics: Gift Cards

What is EMV™ and Other EMV™ FAQ

What is EMV™?

EMV™, also known as a chip card, is a globally accepted smart chip technology payment standard established by Eurocard, MasterCard and VISA in the early 1990s. EMV™ cards come with an embedded microprocessor that provides better transaction security, card authentication and additional application capabilities not possible with traditional magnetic stripe cards. The chip on an EMV™ card interacts with the merchant's point-of-sale device and is very difficult to duplicate.

Topics: EMV

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